The idiot’s guide to data-driven learning

Yes, we definitely are. The ‘end of the learning’ you mention is not even the wrong end – you can use data from either end of the learning – before or after! Some people make a distinction between these using the terms ‘prescriptive learning’ and ‘diagnostic learning’.

If you’re working in L&D in a big organisation, you could take simple data like how your learners engage with your intranet, or the LMS (frequency, times of most activity, top searches, failed searches, drop-off rates) and then use this information when you’re designing their learning.

You remember Lori Niles-Hofmann’s story about a company finding out that their cafeteria menu page was a good place to market their learning? It could be something as simple as that – using learners’ online trends and preferences wisely.